
Reference and Master Data Management
What is it?
Reference data is a subset of data used to categorise other data. Master data is the core data that is essential to an organisation’s operations, providing a single source of truth for key business entities.
Every business transaction relies on reference and master data – your business processes and analytic insight are only as good as the data used.
Reference and Master Data Management is the process of managing an organisation’s core data assets—reference data and master data—to ensure consistency, accuracy, and reliability across systems and processes.
It is a discipline where business and IT ensure the accuracy, stewardship and accountability of an organisation’s shared reference data (e.g. currencies, country codes) and master data, including:
- Who: Customers, employees, vendors
- What: Products, SKUs, materials etc.
- How: Services, costs, etc.